The Merry Makeover

Victoria Theatre Association needs your help to rebuild the Rike’s Holiday Window display cases!

Did you know the Rike’s Holiday Window display cases are more than 14 years old?

The animated elves and animals first appeared in NCR’s New York office windows in 1943, but many Daytonians remember them from their annual holiday pilgrimage to the Rike’s Department Store which sat on the corner of Second and Main Streets (where the Schuster Center now sits). Now, every year from the day after Thanksgiving until the turn of the new year, you can visit them in the Schuster Center Wintergarden.

The setup, teardown, and visits by more than 8,000 people every year have taken their toll.

The Rike’s Holiday Window display cases desperately need to be replaced.

The goal is to raise $63,000 to replace the current boxes, purchase an additional one for recently donated elves, and refresh the holiday décor.

We need your help to continue this Dayton holiday tradition!

How To Help

To make a tax deductible donation to our Merry Makeover, call 937-228-7591, ext. 3028, or send your donation via mail to Victoria Theatre Association, Attn: The Merry Makeover, 138 N. Main Street, Dayton, OH 45402.


The Nice List

Thank you to those who have donated to The Merry Makeover!

Mr. and Mrs. William E. Baird
Dwight and Marsha Bartlett
Adele Becker
Nancy Brown
Ginger Cates
Brad and Betsy Clapp
James C
Jeanine Clark
James Clay
Colleen Crews
Susan B. Davis
Carter de Werd & Connie Strobbe
Don and Sue Dugan
Carol Echols
Libby and Ken Elbaum
Ann Farrell
Paul Fogarty
Jackie Fultz
Ginny Gambrell
Lynn and David Goldenberg
Peter S. and Carol Corr Greis
Ms. Kathy Hagerty
Robert and Shirley Hill
Margaret Hollon
Robert and Deborah Howard
Dan and Nancy Huffman
John and Kathy Jahoda
Constance Jann
Sonja Kasch

William and Michele Keeley
Karen Kelly
Jennifer Koesters
Bob and Lynn Kos
Sherley Kurtz
Jane Marie Kwiecinski
Joe and Kelly Lehman – In loving memory of Eleanor and Jocelyn Ann James
Gary L. Leroy
Louis Anton Mann – In memory of Nicholas Anton
Jeffrey and Peggy Markland
Frederick and Holly McConnaughey
Judy Meckstroth
Lelia Oliver
Jeanette and Jim Patton
Col. (Ret.) and Mrs. James Pendergast
Shirley Planet
Dr. and Mrs. Robert C. Prophater
Lynda Ream
Mary Retter
Gregory and Vicky Rozelle
Rick and Debbie Schmidt
Betsy and Mike Shepard
Sarah Sillin
Judy Smith
Sally Struthers
Jacqueline and J. Bradford Tillson
Timothy and Margaret Wallace
Diane Warner
Ray Wylam

Share Your Rike's Christmas Window Memories

Do you have a special memory of visiting the Rike’s Christmas Windows in downtown Dayton? Share it with us by filing out the form below! You can also email us at info@victoriatheatre.com or mail your stories to 138 North Main Street, Dayton, Ohio 45402 ATTN: Paula McLaughlin.

  • We want to share your story! By submitting your story, you give Victoria Theatre Association permission to share your story online, in print, or in audio or video formats.


Want to learn more about how you can help the Rike’s Holiday Window displays?

Paula McLaughlin
Manager – Individual Giving & Donor Relations
937-228-7591, ext. 3018